Ishinomaki School is a new program launched by Ishinomaki 2.0 for future generations in Ishinomaki. In this series of workshops held at IRORI Ishinomaki , high school students will work on a real-life project to address the challenge in their community. 5 young people from organizations supporting the community, fishery industry, and ITNAV , along with the Ishinomaki 2.0 team, sit next to the students as tutors to help them. The workshop is designed to let participants experience researches, brainstorming, discussions, presentations, and executions in a practical way simulating the method which marketing professionals actually use. As one of organizers, I gave them a keynote presentation to kick off the project and will continue to support the program. The discussion at the workshop became very vibrant and I was overwhelmed by the potential these young Ishinomakians have. I'm sure this city will soon be a birthplace of many game changers, innovators, and rebels who