This place is where it all began. Shochiku, one of the most renowned restaurants in Ishinomaki, is the birthplace of Ishinomaki 2.0. The origin of Shochiku is Abeshin, the traditional inn with a history of over 300 years. In 2010, they closed inn business to concentrate on the restaurant and renovated the property. Then the following year, the 311 tsunami hit them. However, Abe-san, the 14th generation descendant of Abeshin's owner family, never gave up. He had several meetings with his peers at Shochiku's 2nd floor which survived the tsunami to think about how to rebuild the community. And eventually these gatherings led to the launch of Ishinomaki 2.0, the creative-driven organization for the future of Ishinomaki. He also restarted his business on a food truck, in supermarkets, and online, then last year reopened the restaurant at the original location.

With Abe-san. He is affectionately called "Chief".

Sashimi at Shochiku. This is the yumminess of Ishinomaki.

They also have attractive to-go menus.